A Real Life Success Story: Lori Senecal

Lori Senecal is one of the best success stories in the advertising and marketing sphere that has ever been seen. With a schoolteacher as a mother, a shop owner as a father, and three other siblings in the home, it was very hard to get everything that she wanted. However, with this humble beginning she was able to build a foundation for the creativity and innovative mind that would serve her and cause her to become the President, CEO, and executive officer in several different companies throughout her career.

Lori Senecal was born in rural Canada. When it was time for her to attend college, she did not yet know what she wanted to do for a living. Thinking of business as the easiest major with which to acquire a job, she enrolled in several business classes and soon learned that she had a knack for marketing. She graduated with her Bachelors of Commerce, Marketing, and Finance from McGill University in Montreal and soon became employed with a small advertising firm.

Lori rose through the ranks very quickly. By 2003 she was the co-founder of TAG Ideation, a McCann Worldgroup company. In 2006, the executives and Board at McCann saw how Lori was innovative and a thought leader, and she was promoted as the Global Chief Innovation Officer in a report by Campaignlive. It was only one year later that she became the President of the flagship office of McCann in New York. In this role, Lori really made her mark on the industry by seeing innovation as the future and embracing new technologies for use in marketing and advertising.

In 2009 Lori was hired as the President and CEO of Kirshenbaum, Bond, Senecal, and Partners, another global marketing firm. Soon after, in 2016, she moved once again into the c-suite, becoming the Global CEO of Crispin, Porter, and Bogusky (CP+B). In this role she has already led the company to being named one of the most creative innovators of the year by Advertising Age.

Lori Senecal has had a long career, and she is not looking to stop her success now. She has been awarded over and over for her accomplishments and contributions to the advertising industry. She came from very humble beginnings and picked herself up. She found her passion for innovation and marketing and used that passion to fuel her success. When it comes to success stories, Lori Senecal’s is one of the best.

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