Some people may look at what Nathaniel Ru has done with healthy food and declare that he is a genius. After all he has taken a concept that no one wants to hear anything about and made it popular. Before Nathaniel Ru decided to embrace the concept of healthy eating through his restaurant chain no one was really talking about restaurants like this. Healthy food was not something that was trending.
People may have given their takes on the need to eat healthy, but most of America was still known to be obese. There was a problem that no one was doing anything about. Nathaniel Ru saw an opportunity to present a solution.
Nathaniel knew that it would be hard work to get people to whole-heartedly embrace eating healthy, but he knew it would not be impossible. In fact Nathaniel Ru had the greatest amount of confidence in consumers that were dining out on a regular basis.
Nathaniel believed that it was possible to get consumers to eat healthy if healthy food was presented in a way that made people stop and pay attention to it.
He knew that certain spices and ingredients, mixed with fresh food, would be a gateway to healthy food consumption. People had to see that there was a balance when it came to eating healthy. No one wants to be forced to eat healthy.
Nathaniel Ru is someone that recognized this. He wanted to make it possible for people to eat healthy without the fall back on the fact that this was something that they had to do.
Nathaniel was much more inclined to help people realize that eating healthy could be something that people actually wanted to do for themselves. This is how he has managed to lure people in with the Sweetgreen restaurant franchise. He knew that restaurants with healthy good could be appealing with the right marketing campaign.
Sweetgreen has become a very successful restaurant, and it is primarily the result of the marketing technique that Nathaniel Ru put in place. He created a music festival for his franchise. He also created a Sweetgreen app for ordering.
These would be significant things that would help people realize the value of a company like this. Nathaniel Ru would also implement innovation like the concept of a cashless restaurant. These things would grab their attention of many people when it came to healthy eating.